For Muslim consumers in Malaysia, "Halal" is not just a label; it is a non-negotiable standard of hygiene, safety, and religious compliance. Since our establishment in 1997, Secret Recipe has recognized that serving a multicultural society requires absolute transparency.
Our proudest moment came in 2004 when we were certified halal by the Department of Islamic Development of Malaysia (JAKIM) and we have been upholding the excellence in Malaysia halal food ever since.
So that the next time you are searching for “halal cake delivery” or “halal food near me”, Secret Recipe can most likely and proudly proclaim as the best halal food near you, given the extensive outlets of our halal cafes available throughout Malaysia. We provide halal food deliveries as well so that you can get halal food and cakes in the most convenient manner via GrabFood.
Fun fact no.1: Secret Recipe was established in the same year as JAKIM in 1997.
Secret Recipe cakes and food are proudly 100% halal-certified to the highest standard from JAKIM. Its significance resonates well with our beloved customers and friends throughout the years that viewed it as a great welcome.
Our cakes and food are 100% Halal-certified. This certification goes beyond just the final dish; it is a meticulous process covering the entire ecosystem.
Scope of Certification:
We are committed to procuring supplies only from trusted suppliers which are ensured to be halal certified. This includes both local and foreign suppliers and manufacturers. The next time you are searching for “halal Western food near me”, you can count on Secret Recipe.
Being certified as halal has expanded our horizons to do things that are more interesting, differently, creatively and significant. The adherence to Halal Assurance System (HAS) which is the ultimate guideline to be certified as halal requires the identification and usage of halal critical ingredients and processes.
Rather than blindly guess whether that said material is halal, haram and syubhah, this guideline systematically defines and segregates the process and material into halal critical points (HCP).
At Secret Recipe, we have a dedicated and competent halal committee that is responsible for performing internal audits both internally and externally at our factories, premises, and our suppliers.
This is done in close cooperation with our quality assurance team and production team to ensure our common objectives of ensuring halal compliance are met. In addition to halal training, our annual halal meetings are also held to ensure all our dedicated staff is on the same page. One of the examples of halal compliance is the prohibition of outside food & beverages to be stored inside the refrigerators/freezers of Secret Recipe’s cafes/premises.
Fun fact no.2: Malaysia’s halal certificate is the most recognised in the world, being the only one supported by its government as an internationally standardised logo and certification system approved for use by all Muslim nations. Its significance established a global halal standards(Source: https://research.hktdc.com/en/article/MzgzNzA1MDYx)
The implementation of halal certification is a very extensive process. The ultimate adherence to the highest standards for halal certification is the Halal Assurance System (HAS 2011). Together with compliance of many other standards, directives, statutes, and legislations, adherence is a continuous commitment required from all stakeholders, especially the management and the employees.
Although our cakes are made using premium ingredients that are most suited for consumption within our cafés, we understand that some cake lovers may prefer dining at the convenience of their own homes.
To deliver our promise of delicious cakes to our customers, customers can now order in advance through SRGO! Pick Up for pick up or have them delivered to their doorstep via GrabFood. Look no further than Secret Recipe for your most trusted halal cake shop in your neighbourhood.
Amira Nabilah is the Marketing Editor at Secret Recipe. She specializes in F&B content strategy, creating SEO-friendly stories that drive brand engagement for Malaysia’s premier lifestyle café chain.
