OurStory

OurStory

Founded in 1997, Secret Recipe made its mark, renowned for its extensive range of fine quality gourmet cakes. It has since evolved to become one of the fastest growing lifestyle cakes and café chain in the region with over 440 café outlets to date.

Secret Recipe Cakes & Café’s concept can be found in prime urban locations and shopping malls in major cities in the region including Malaysia, Singapore, Indonesia, Thailand, China, Brunei, Myanmar, Maldives and Bangladesh.


CaféConcept and Ambience

Secret Recipe Cakes & Café offers a friendly and personalised full-service dining experience for customers and incorporates a modern contemporary and vibrant interior concept with comfort ambience, and great food. It provides a great respite for customers to enjoy good food and quality time with friends, family or associates, after a long day at work.


BrandValue

Ultimate Dining Experience like no other. Our modern lifestyle regional café
Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a new lifestyle cult, comprising of a loyal base of food and cake lovers.

Recognition

 

Timeline

2010

Franchise Entrepreneur 2010 by Malaysia Franchise Association

2011

UDC Best Brand Food & Beverage Café of The Year 2011 by Universo De’ Commercio Business Awards

2012

Best Top 10 Restaurant in Taste of China Awards 2012 Suzhou, China

2013

Malaysia’s Top Franchise Brand Award – Food & Beverage by Top 10 of Asia Publications

Malaysian Business of the Year Award 2013 in The Star Business Awards 2013 (SOBA)

Best Brand Platinum Award in The Star Business Awards 2013 (SOBA)

Best Marketing Platinum Award in The Star Business Awards 2013 (SOBA)

Most Enterprising Brand of the Year in Malaysia Putra Brand Awards 2013

People’s Choice Food & Beverage Silver Award in Malaysia Putra Brand Awards 2013

2014

Malaysia’s Best International Lifestyle Restaurant Award by Top 10 of Asia